Malls are considered the best choice for displaying cars as many people visit such areas to purchase groceries, dresses, accessories, etc.
Many retail business owners like car dealerships use strategies to promote their sales by working on advertising and displaying their products in these places.
How Do Cars Get in the Mall? Cars get into the mall by using specially made ramps or freight elevators. Sometimes, mall workers remove car doors or deflate their tires when it is a few inches higher than the main door. Folding the mirrors can help easier entry through a narrow doorway. Furthermore, these freight elevators are used to transfer the vehicle from the ground floor to the second or third floor of the shopping mall.
Probably, you are thinking about the presence of automobiles in these places when the door size is small for these large-sized vehicles.
Some people have seen the entry of these automobiles and know that the workers manage their placement inside their halls, while others are unaware of it.
How do cars get cars into the malls?
Dealers drive their vehicles in the shopping mall by different means, and the owners have designed some spots for entry of vehicles.
There are special entry points where these are taken for preparation like the addition of advertising posters and to replace some of their components.
However, the loading decks are present in that area for unloading the vehicles to area-specific for displaying them.
You can also move it inside by fully extending the foldable doors to an extra 1 to 3 meters in length to increase the width of the entry door.
Furthermore, removing the doors while driving it inside is possible, but removing and fixing the doors frequently is frustrating.
You can also remove the air out of the tires when their height is a few inches higher than the entryway.
It helps reduce its height quickly, but it does not appear suitable, so you have to refill the tires.
Some large-sized pickup trucks can’t enter easily, so they remain only in the showroom.
Moreover, it is better to fold the mirrors quickly when the width of the passing automobile is greater than a narrow doorway.
So, all these techniques can help you drive the vehicles in the middle of the ground floor or any other upper floor.
Why do cars get into malls?
Companies display their cars inside a shopping area, like seeking the attention of the people coming inside to look at the amazing vehicles.
Introduce a new model
The automotive dealers present their latest models on any one of the corners of a plaza whenever they introduce a new model in the automobile industry.
It is a better way to introduce the new models to the customers to know about the modern additions in the automotive sector.
You can consider it a way of grabbing their attention to improve their sales and get a better profit margin.
Customer demands increase when the dealers expose it to areas with a high traffic flow of people. In addition, the fantastic designs and attractive colors give rise to the desire to purchase them.
Less stress on consumer
Usually, the salesman puts on extreme pressure on the buyers to purchase their products.
The dealerships assign an average number of sales tasks to every salesperson, and they have to meet the requirement.
So, they try their best to achieve the decided goals and try to convince by telling about the features.
However, there is no such stress when looking at automobiles and their features when shopping. It gives an improved experience of examining and making a better choice at the end.
The open space environment provides a better display of the vehicle compared to the showrooms, where many automobiles are under a single roof.
They are arranged in a beautifully decorated corner with amazing lights on a raised platform. You are allowed to explore all the features physically by moving around and touching the surface.
Many things appear differently in real compared to their visuals, the same is the case with cars, and you can look at them closely when you look at their features in person.
It is a marketing strategy by automobile manufacturers to overcome the market competition.
It builds a reputation for the brand and helps generate more sales compared to those dealers who keep their vehicles in showrooms.
The public interest increases when the dealers provide them with easier access to them as you can sit inside them comfortably and check all the features yourself.
Effective engagement with customers
Using a social approach and providing a free-riding experience helps engage the customers effectively.
It helps build a friendly relationship with the people and personalization of interactions. They have to take it to the mall to develop awareness among the public and to bring society together.
The dealerships build a showroom inside the building where automobiles from different automotive brands are placed to get customers’ reviews and admiration.
Foot traffic has a prominent impact on the business. Therefore, it is better to locate the areas where there is heavy foot traffic to advertise the product in a better manner.
These places have higher traffic flow and are considered the best location for promoting any new brand or product.
In the same way, the dealers drive in their vehicles so that a maximum number of people can look at their cars, generating keen interest in purchasing them.
How often do cars enter malls?
Many people who have an interest in automobiles come to see different vehicles in the malls. You can see them changing every 5 to 7 days.
The newer models from different brands are displayed after a week and replaced by the older ones.
Some trending models that substantially impact the public and are responsible for grabbing many customers can remain there for almost 8 to 10 days.
So, the duration of the stay at these places depends on people’s interest and their reviews. For example, some of the models are not attractive enough, so you will not see them after 3 to 4 days.
How do cars get into the mall’s second floor?
Mall workers help the dealers drive their vehicles inside in different ways. It is easy to move them to the ground floor by driving straight into the middle of the hall.
However, moving them on the upper floors like a second or third one is challenging. You have to take the help of the loading decks to move these through ramps.
Moreover, big-sized elevators are designed to take heavy freight and have maximum weight holding capacity.
It is easy to drive the vehicles in an elevator and close the doors. You can also remove the doors for easier lifting when it is not getting fit inside a lift.
What do car companies say about this?
I surveyed 758 car dealerships to know the impact of displaying automobiles in the mall on their sales and reputation.
Out of 758 people, 524 people (69%) said that displaying cars helps generate more sales that improve the overall profit margin.
However, 181 people (24%) said more people come to their showrooms to ask about the cars that are displayed at such busy spots and show interest in the brand.
While the remaining 53 people (7%) said they use shopping as a platform to introduce the new vehicles to the public to get an idea of their creativity through reviews.
The presence of automobiles in a well-decorated area grabs visitors’ attention and positively impacts sales and profit.
“We have generated more sales in the last month than the previous 3 months due to presenting our new model in the shopping mall.”
Different automotive brands put their modern variants at the busiest spots and provide free access to the public to get a closer view of the vehicle or a riding experience.
“We have not restricted anyone from the public to try our models at the malls, and they can explore all the features before making a final decision about buying it.”
Malls are an excellent place for advertisement due to the heavy flow of people daily. Interested people would love to go inside the displayed vehicles to check their features and purchase them later.
“Some of our clients mentioned that they have seen these models in the mall and loved their features, so they decided to purchase them.”